I seem to be in a minority among my peers, and sometimes I think they want to prove me wrong. You see most of the listing agents in Nashville have decided that flyers are no longer necessary. I did an informal check in two popular neighborhoods in Franklin this weekend, and even though we found over 30 homes for sale, we could only gather 3 flyers.
Ok, some had empty boxes (on a Saturday), but most just had a sign, no flyer box, and no information without calling the agent(good luck with that, I tried it). My point is this, potential buyers drive through a neighborhood looking for homes that may be interesting to them. They don't always want to ride around with their buyers agent, and maybe they don't have one yet. When they see a sign, they may look, but they usually will not call. If a flyer is available, they will usually take one just to see the price, the size, and anything else interesting.
I've tried IVR's, just signs, and flyers. The best response for my buyers is still flyers with basic information, and a link to my website with more information and pictures. When asking other realtors about flyers I get a very strange answer. They want to be called so that they can capture a buyer even though they probably don't want the listed property.
What about their seller? What's best for them?
Yes - we now have IVR systems to give information to people who have the patience to call it, that's why I put the IVR number on the flyer. They can take it with them and call when they aren't blocking the road.
