Williamson County Real Estate

Nashville -  In the small town of Franklin TN, just a few miles south of Nashville, Missy Caulk and Bob Stewart spent the morning in the Franklin Keller Williams market center with local ActiveRain blogger's to help us make the most of our efforts.

 What we learned was that ActiveRain is good for your real estate business. A WordPress blog or blogger blog will not perform any better than a well written ActiveRain Blog. We also learned that

• If you borrow pictures without permission you will end up in court
• Deep links will help your Google rankings
• Local content is very effective for reaching your target market.
• You can find listings anywhere, write about something local that's not everywhere.

The audience of of local blogger's in attendance included Michael Thornton, Jim Wood, Emily Lowe, Tiffany White, Connie Harvey, Susan Salazar, Kimm Mcentire, Julie Mcleland, Mike Nastri, Judy Gilbert, Linda Seaton, Diane Osowiecki, Lisa Wurth and Mandy Buchholz.

Thanks to Bob and Missy for stopping by. I know it was a little out of the way, but we appreciate it.

If you haven't been following the real estate market in Franklin Tn or Williamson county, you might be surprised that Keller WIlliams has been the market share leader for quite some time, and appears to be widening it's lead every month. This is important information for Buyers, Sellers, and and real estate agents who want to work with the leaders of their market.

What does is cost to work with the best? Your real question should be what does it cost if you don't?

Keller Williams Franklin Tn - Technology Training class 10, Jan 8, 2009

What's a click worth? If you don't have a system in place to capture clients, it's worth a little more than nothing. But if you have the bait to keep the potential customer on your web site or blog, using your tools, and searching for homes, maybe a lot.

What do I mean by a lot? I mean that in November I had 153 unique visitors to Nashvillerealestatelink.com (I was not happy with that number). 2 of those visitors (both strangers to me) closed on a home in December (I was very happy with that). 

Make sure that your web site has the ability to search the MLS and send the potential clients back to you. Your Blog posts should have search buttons also. Take every opportunity you can to capture potential buyers and sellers

According to Google, If you paid for your clicks for Nashville real estate, it would cost you an average of $2.01 per click for each new visitor. Capture 1 percent of these clicks, and you can make some serious money, but you can spend some serious cash also. Maybe as much as $400 per day on a click campaign.

I don't know about you, but my budget isn't ready for that. In the meantime, I'm going to continue writing blog post with effective keywords and good links to hopefully move my sites up to the front page of Google for  Nashville real estate.

One effective tool that google provides to estimate the cost of a click campaign for keywords is the Google Adword traffic estimator. It's very useful for all types of SEO planning.

This posting and the contents written here are the intellectual property and opinions of Larry Brewer of Keller Williams Realty. Providing real estate services to clients in Nashville, Brentwood, Franklin, Spring Hill, Green Hills, and the middle Tennessee area.

Blog class number 3 at Keller Williams Franklin is in the books, and once again we didn't make it through everything I was hoping for. The energy of the class and the questions about technology usually sends us off on a different course that I had originally planned. My intention was to cover SEO, and why it's important for blogging. I believe we did a good enough job of that, and then we went through several of the blogs written by the class members. 

The biggest point i was trying to make is the call to action. The best use of a real estate blog is to draw people into your website to search for homes or real estate information.

We had a special guest today, and Micheal Thornton gave us some additional information that I had not talked about yet, but was very helpful. Windows Live Writer is the best editor we have found for blogging. It's free, and seems to have very few drawbacks.

We talked about pictures and the use of Picasa and youtube in Blogs.

Take a look at some of these blogs by new members.

Suzette Johnson

Tiffany White

Jamie Williams

Mike Nastri

Ross Rylance

Susan Salazar

Status reports - I'm planning to start sending my sellers a formal status report on a weekly basis. I'm been reminded by my wife that even though I go through it when I do a listing presentation, the scope of visitors to our websites and blogs is beyond what typical realtors can deliver.

So starting today, every one of my listings will have a weekly status report with the number of online visitors from all of my websites and blogs.

If any of you are doing this now, I would appreciate your input.