Keller Williams Franklin Tn - Technology Training class 10, Jan 8, 2009
What's a click worth? If you don't have a system in place to capture clients, it's worth a little more than nothing. But if you have the bait to keep the potential customer on your web site or blog, using your tools, and searching for homes, maybe a lot.
What do I mean by a lot? I mean that in November I had 153 unique visitors to Nashvillerealestatelink.com (I was not happy with that number). 2 of those visitors (both strangers to me) closed on a home in December (I was very happy with that).
Make sure that your web site has the ability to search the MLS and send the potential clients back to you. Your Blog posts should have search buttons also. Take every opportunity you can to capture potential buyers and sellers
According to Google, If you paid for your clicks for Nashville real estate, it would cost you an average of $2.01 per click for each new visitor. Capture 1 percent of these clicks, and you can make some serious money, but you can spend some serious cash also. Maybe as much as $400 per day on a click campaign.
I don't know about you, but my budget isn't ready for that. In the meantime, I'm going to continue writing blog post with effective keywords and good links to hopefully move my sites up to the front page of Google for Nashville real estate.
One effective tool that google provides to estimate the cost of a click campaign for keywords is the Google Adword traffic estimator. It's very useful for all types of SEO planning.
This posting and the contents written here are the intellectual property and opinions of Larry Brewer of Keller Williams Realty. Providing real estate services to clients in Nashville, Brentwood, Franklin, Spring Hill, Green Hills, and the middle Tennessee area.
