Ok- I'm starting to see a trend in Nashville, and I like being on the other side of this fence. Most of the listing agents in Nashville have decided that flyers are no longer necessary. I did an informal check in two popular neighborhoods in Brentwood this weekend, and even though we found over 30 homes for sale, we could only gather 3 flyers.
Ok, some had empty boxes (on a Saturday), but most just had a sign, no flyer box, and no information without calling the agent(good luck with that, I tried it). My point is this, potential buyers drive through a neighborhood looking for homes that may be interesting to them. They don't always want to ride around with their buyers agent, and maybe they don't have one yet. When they see a sign, they may look, but they usually will not call. If a flyer is available, they will usually take one just to see the price, the size, and anything else interesting.
I've tried IVR's, just signs, and flyers. The best response for my buyers is still flyers with basic information, and a link to my website with more information and pictures. When asking other realtors about flyers I get a very strange answer. They want to be called so that they can capture a buyer even though they probably don't want the listed property.
What about their seller? What's best for them?
As an update. I've noticed a lot of comments that state the value of IVR's to obtain more buyers, but obtaining my customers was not my point. What's best for your client, the seller?